The Partnership Forum, organized by the Russian Special Olympics Movement, was held online on May 20, 2021.
The forum’s speakers told potential partners about the importance of the Special Olympics World Winter Games in Kazan in 2022 as an opportunity to socialize people with intellectual disabilities, and introduced the marketing opportunities of the Games to the audience.
Olga Slutsker, President of the Special Olympics of Russia: «The world is changing rapidly, empathy and desire to influence positive changes on the life of society and people are gradually coming to the fore. The public demand is also changing: people want the state and business to take an active social position, and their words to be supported by real actions. Large companies are rethinking their business and integrating sustainability principles at the level of business processes. The support of Special Olympics movement and the World Winter Games in Kazan from the partners will help not only people with intellectual disabilities to adapt in society, but also the society to accept those people».
Coca-Cola representatives, the general partner of the Games in Kazan and founding partner of the Special Olympics movement, shared a case study of many years of supporting the movement and impact of such projects on the company's business.
Elena Kovaleva, Coca-Cola PR and sustainability director in Russia and Belarus: “Coca-Cola is very proud to be a founding partner of Special Olympics. Already for 53 years together we have been creating inclusive society and giving people with intellectual disabilities opportunities to socialize. We are happy that not only Coca-Cola is interested in supporting the movement. We see genuine interest in Special Olympics from business, government and regional authorities at all levels”.
The Special Olympics World Winter Games will be held in Kazan on January 22-28, 2022. The sports program of the Games includes competitions in 7 sports: alpine skiing, snowboarding, floorball, cross-country skiing, figure skating, short track speed skating and snowshoeing. Over 2000 athletes with intellectual disabilities and unified partners from 101 countries will take part in the competition.
About Special Olympics
Founded in 1968, Special Olympics is a global movement to end discrimination against people with intellectual disabilities. We foster acceptance of all people through the power of sport and programming in education, health, and leadership. With more than six million athletes and Unified Sports partners in over 190 countries and territories and more than one million coaches and volunteers, Special Olympics delivers more than 30 Olympic-type sports and over 100,000 games and competitions every year.
The Special Olympics World Games are held every two years, alternating between summer and winter, and are broadcast worldwide by ESPN, the Special Olympic Movement's official television and radio broadcasting partner. The previous World Winter Games were held in 2017 in Austria.
About Special Olympics Russia
Special Olympics Russia was founded in 1999 and is one of the largest national programs in the global Special Olympics movement. In Russia, around 130,000 people with intellectual disabilities are involved in physical education and about 5,000 physical culture events of the municipal, regional and all Russian levels are held annually under the Special Olympics Russia program. Currently there are Special Olympics regional offices in 62 regions of Russia. Russian athletes with intellectual disabilities take part in international tournaments annually in the Special Olympics Russia program with athletes occupying various leadership positions.
Special Olympics provides sports training throughout the year in a variety of Olympic-type sports for children and adults with intellectual disabilities. Training of future Special Olympics participants has already started around Russia. Russian athletes with intellectual disabilities can join a team in their region on the website: https://specialolympics.ru/programs