A unique brand was developed specially for the Special Olympics World Winter Games.
The logo for the Special Olympics World Winter Games has several important meanings.
Zilant the Dragon has an unusual shape and colors, which represent inclusivity of the Games and strength and fearlessness of the participants. It looks as if it is hugging the central logo part, showing friendliness, care and hospitality.
The pattern on Zilant’s scales is reminiscent of a tulip’s silhouette. This solution allows uniting traditional symbols of Kazan and the Republic of Tatarstan into a single entity.
Waves represent the image of the Volga River, on the banks of which the host city is situated. The graphic element in the middle is the current logo of the Special Olympics movement.
A brand book that takes miscellaneous elements into account has been created in order to establish a unified, recognizable image and the festive mood of the Games. You can send your questions regarding the use of symbols to firstname.lastname@example.org.